2010 PRSA Western District Conference Schedule
The 2010 Western District Conference will feature keynote speaker Mark Weiner, CEO of PRIME Research and author of "Unleashing the Power of PR," and two-days of a jam packed line-up of industry leaders and cutting-edge workshops.
Take a sneak peek of the full program before this week's event.
Quick Start Leadership Program
This three-hour leadership session talks about chapter strategic planning, keeping your chapter financially stable, and the national and regional resources to help you and your chapter succeed. If you are committee chair, chapter leader, or just thinking about taking a more active role with the country’s largest PR association, don’t miss it. Note: This is a separate pre-conference session with a registration fee of $35 per person and registration is handled separately from conference registration. Learn more and sign up today.
Western District Board Meeting
Welcome Reception: Welcome to the 2010 Western District Conference
Continental Breakfast/Networking
Welcome and Introductions
Lessons from a Downturn Economy—A Perspective on 360-Degree Communications
This two-part discussion reflects on the changes and challenges of the past year; what contributed to enhancing or damaging reputation, and the role of PR counselors in leading the integration of their and their organizations’ marketing communications.
Session Leader: Dan Barber, Senior Partner and John Armato, Senior Partner, Fleishman-Hillard International
BREAKOUT SESSIONS #1:
Mastering Social Media Skills―Three Top Concerns for PR
Authentic strategic counseling, social media expertise, achieving ROI.
Speaker: Sally Falkow, President and Social Media Strategist, Expansion Plus
Quantitative and Qualitative Measurement in PR
Understand the impact of your PR campaigns and data collected to support your efforts.
Speaker: Johna Burke, Senior VP, Marketing and Communication, BurrellesLuce
Outreach―Tapping the Power In The Gay and Lesbian Community
Research-based tips and techniques for reaching this influential market.
Speaker: David Paisley, Senior Director, Community Marketing
Break
BREAKOUT SESSIONS #2
Disaster Communication: The American Red Cross Story Speaker: Nick Samaniego, Public affairs manager for American Red Cross Blood Services and Daphne Hart, Marketing and Public Affairs Specialist at American Red Cross of Orange County
Content Marketing for Public Relations Professionals
Publish fresh, relevant and link-worthy content.
Speaker: Paul Roetzer, President, PR 20/20
Social Media Ethics and Policy In Today's Time-Sensitive World Speaker: Ron Smedley, President, Synergistic Resource Associates
BREAKOUT SESSIONS #3
Crisis Communications―Life at the Agency, Post-Octomom
L.A. agency partner shares lessons learned.
Speaker: Michael Furtney, Managing Partner, Killeen-Furtney
5 Keys to a Successful Social Media Strategy in 2010
How to mobilize millions into action across the globe. Speaker: Ravit Lichtenberg, Founder and Managing Partner, UStrategy
Get To The Root Of It: How Grass Roots Community Relations Will Deliver Successful Results—Turning Community Leaders Into Champions
Speaker: Noelle Afualo, Manager of Public Relations, CALTROP Corporation
Unleashing the Power of PR: Using case studies from his best-selling book and consultative best practices in public relations, Mr. Weiner will discuss how practitioners can establish value in their organizations and within the industry.
KEYNOTE PRESENTER: Mark Weiner, Author and CEO of PRIME Research
Media Panel
Featuring Newsweek, Wired and representatives from other major newspapers, networks and blogs.
Moderator: Denis Wolcott, The Wolcott Company
Strategic Social Communications Panel
Speakers: Jennifer Benz, Founder and Chief Strategist, Benz Communication,
Sally Falkow, Expansion Plus Ravit Lichtenberg, UStrategy
Web 2.0 "Geek Labs"
Give into your inner geek. Choose from one of three “how to” sessions:
Twitter Talk—Tweet, Follow and Measure
Speaker: Serena Ehrlich, SVP, Social Media, Startup Army
The Challenging Face of Search—Advanced tips for the analyst
Speaker: Bonnie Parrish-Kell, Chief Media Strategist, Dancing Rabbits
Everything About Online Newsrooms—Lead and reach major news outlets
Speaker: Pete Codella, APR, President, Codella Marketing
Continental Breakfast/Networking
Public Affairs in the Brave New World
Target and deliver your public affairs message on this new media landscape
Speaker: Dan Schnur, Director, Jesse M. Unruh Institute of Politics, University of Southern California
Break
Mastering Web Video Strategy for PR
New Techniques Strategists Can Use to Build Buzz on YouTube and Beyond
Speaker: Mike McDougall, APR, Vice President, Corporate Communications and Public Affairs, Bausch & Lomb
The Sunrise Powerlink Project
An Award Winning Silver Anvil Case Study
Speakers: Laura McDonald, San Diego Gas & Electric Chris Wahl, Southwest Strategies Buz Schott, Capital Strategies
"Oasis of Opportunities"
April 28 - 30, 2010
2010 Schedule of Events
Wednesday, April 28
12:30 p.m. - 3:30 p.m.
4:00 p.m. - 5:30 p.m.
6:00 p.m. - 7:30 p.m.
Thursday, April 29
7:30 a.m. - 8:15 a.m.
8:15 a.m. - 8:30 a.m.
8:30 a.m. - 9:30 a.m.
9:30 a.m. - 10:15 a.m.
10:15 a.m. - 10:30 a.m.
10:30 a.m. - 11:15 a.m.
11:15 a.m. - 12:00 p.m.
12:00 p.m. - 1:00 p.m.
1:00 p.m. - 2:30 p.m.
2:30 p.m. - 3:30 p.m.
3:30 p.m. - 4:30 p.m.
Friday, April 30, 2010
7:30 a.m. - 8:30 a.m.
8:30 a.m. - 9:30 a.m.
9:30 a.m. - 9:45 a.m.
9:45 a.m. - 10:30 a.m.
10: 30 a.m. - 11:30 a.m.
The 2010 PRSA Western District Conference
is Presented By:
Download the 2010 Conference Materials now by Clicking Here!
